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Nobody expects the Covid-19 pandemic would caused a severe ordeal on the global public health, societal and economic disruptions. It paralyses almost the entire world systems. Business sustainability was tested regardless its business size. New ways of doing business have emerged. Adaptation becomes the most needed mindset and skillset in personal and professional lives.

During Covid time, senior leaders and managers were quick to realise that they must adapt to different leadership approaches to manage the business. Some leaders adopt more directive approach in remote working environment, while others used a mixed of directive and non-directive approach, empower their staff to make decisions in their jobs. Bosses and staff were learning to adapt to cope with the new changes.

And the reality is no organisation has a foolproof success formula on how to pivot the business. The crisis, also, forced the businesses to reassess the customers’ needs and develop the right workforce capability. Interestingly, the fourth edition of ‘State of Sales’ Report 2020 conducted by Salesforce Research recently shows that 59% of the customers feel like they’re communicating with separate departments, not one company. And 78% of them expect consistent interactions across departments.

The finding resonate well with LinkedIn’s State of Sales survey 2020. The results show that 76% of Sales Managers in Singapore agreed that a manager’s capacity to navigate change is more important than it was first years ago. Sales managers must take a more proactive leadership role to understand the new staffing needs by upskilling and reskilling them for new or changed roles in the organisations.

All these findings point to the direction that organisational leaders need to increase deeper communications with customers, peers, and their employees. This could be achieved through the increasing of non-directive communication with all these stakeholders. Ask non-judgment questions, listen actively, and co-create the solutions are the way to go for better business sustainability. As a manager, the ability to coach and develop others effectively is crucial. It builds strong team relationships, team dynamics, team morale and motivation.

Does it makes sense to you? What is your thought? Comment below.

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About the Author

Simon is the ICF-Professional Certified Coach (PCC), Certified Trainer, Facilitator, Coach Trainer, and Food Service Specialist. He specialises in business selling, leadership development, and coaching culture building.

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