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In today’s fast-changing workplace, feedback is not just a tool. It’s essential. Whether you're managing a team or working on personal growth, giving feedback is key. But how can you do it in a way that builds trust rather than causing frustration? Let’s dive into the art of feedback-giving, why it matters, and how you can do it effectively.

What Is Feedback Giving, and Why Is It Important?

Feedback is a response that helps someone understand how their actions or performance impact others and the organisation. It’s like holding up a mirror, showing people both their strengths and areas that need improvement. Constructive feedback encourages growth, improves communication, and helps teams stay aligned. Without it, issues fester, and teams can struggle to reach their potential.

Popular Feedback Models You Can Use

There are several tried-and-tested methods for giving feedback. Here are a few that are commonly used:

  • STAR (Situation-Task-Action-Results): This model helps you break feedback into clear steps. You describe the situation, explain the task the person was responsible for, outline their action, and the results. For example: “In the client presentation this morning (situation), you were responsible for delivering the closing remarks (task). You did so in a way that kept everyone engaged (action), and it helped secure the deal (result).
  • SBI (Situation-Behaviour-Impact): This model focuses on the situation, the behaviour, and the impact of that behaviour. It’s useful for keeping feedback fact-based and objective. For example: “In yesterday’s meeting (situation), you interrupted a few times (behaviour), which made it harder for others to contribute (impact).
  • The Sandwich Approach: In this method, you start with something positive, then give the constructive feedback, and end with another positive note. For example: “I appreciate your dedication to the project. However, the last two reports were late, which caused some delays. That said, I’m confident your attention to detail will help get things back on track.

Regardless of the model, effective feedback shares four key characteristics:

  • Timeliness: Feedback is most effective when given shortly after the event.
  • Specificity: Be clear about what went well and what needs improvement.
  • Action-Oriented: Focus on behaviours that can be changed, not personality traits.
  • Balanced: Highlight strengths as well as areas for improvement to foster growth.

These points help ensure that feedback is clear, helpful, and encourages positive development.

Feedback in Today’s Workplace

With remote and hybrid working becoming the norm, feedback has become even more crucial. Communication can be harder when people aren’t physically in the same space. Feedback helps to keep everyone aligned, motivated, and performing at their best.

Imagine this: Sarah is working remotely and has been feeling disconnected from the team. Without regular feedback, she’s unsure if she’s meeting expectations or if there are areas she needs to improve. A well-timed feedback session can help her get back on track and feel more involved with her colleagues.

How to Prepare and Conduct Feedback

Preparation is key to delivering feedback that’s constructive and helpful. Here’s an acronym to help you plan your feedback session: CLEAR

  • Context: Define the situation where the behaviour occurred or shown
  • Listen: Be ready to hear their perspective
  • Explain: Share specific examples of what went well or didn’t
  • Action: Discuss and agree on the next steps
  • Review: Set a time to follow up and check progress

By using CLEAR, you ensure your feedback is organised, easy to deliver, and leaves the person with a clear understanding of what to do next.

Scenarios and Dialogue Samples

Scenario 1: A Missed Deadline

Context: James consistently misses deadlines, which is affecting the team's workflow.

Feedback: “James, I noticed the last two reports were late, which impacted the project timeline. Can you share what’s been happening, and let’s figure out a way to improve this.”

Coaching Questions:

  • What’s the main challenge that’s affecting your ability to meet deadlines?
  • What could you change to manage your time more effectively?
  • What support do you need from me to help you meet future deadlines?

Scenario 2: Disruptive Behaviour in Meetings

Context: Emily often talks over her colleagues in meetings, disrupting the flow.

Feedback: “Emily, in yesterday’s meeting, I noticed you spoke over others a few times. I know you’re enthusiastic, how can we work on giving others more space to contribute?”

Coaching Questions:

  • How do you think we could make the meetings more balanced?
  • What do you think happens when others don’t get a chance to speak?
  • How can you help create a more collaborative environment?

Scenario 3: Excellent Performance but Limited Teamwork

Context: Ahmed performs well but tends to work alone, which is affecting team collaboration.

Feedback: “Ahmed, your results this quarter have been great. However, I’ve noticed you’ve been working more independently. Let’s find a way to include the team more in your process.”

Coaching Questions:

  • What benefits do you see from involving the team more in your projects?
  • How could collaboration improve the overall results?
  • What’s one thing you can do this week to involve others?

Tips for Giving Constructive Feedback

Here are a few simple tips to make your feedback constructive and useful:

  • Keep it a two-way conversation: Ask questions that invite the other person to share their perspective.
  • Be empathetic: Feedback can be hard to hear, so be mindful of your tone and the other person’s feelings.
  • Focus on actions, not personality: Stick to discussing what the person did, not who they are.
  • Offer support: Let them know you're there to help them improve, not just criticise.
  • Follow up: Feedback doesn’t end with the conversation. Set a time to review progress and provide further guidance if needed.

Conclusion

Giving constructive feedback is one of the most valuable skills in any workplace. When done right, it can improve performance, boost morale, and strengthen relationships. By using models like STAR or SBI, preparing with the CLEAR steps, and approaching feedback as a supportive conversation, you can guide others towards their full potential.

Next time you're giving feedback, remember: it’s not about pointing out mistakes, but about helping someone grow and succeed.

About the Author

Simon is the ICF-Professional Certified Coach (PCC), Certified Trainer, Facilitator, Coach Trainer, and Food Service Specialist. He specialises in business selling, leadership development, and coaching culture building.

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