How-to Tips #3: Call to Action

Lesson 5

Call to action is the most important building block for a conversion-focused website. Call to action is a prompt to nudge your visitor take a specific action. It is an action phrases like ‘Buy now’, ‘Get instant access’, ‘Make an appointment here’, etc.

Call to action has a direct impact on your website conversion rate. It is one of the most powerful copywriting skills to master in selling. Following are some tips on how to learn writing persuasive call to action phrases:

  • Masterclass: Enrol yourself to the copywriting masterclasses and learn the skills.
  • Reading and reference materials: Learn the copywriting skills and call to action phrase examples from experienced book authors.
  • Internet: Plenty of copywriting examples available online. But be cautious of those ill advice tips and manipulative tactics and phrases.
  • Self-learn: Search online and bookmark any websites you come across that are conversion focused. Learn how the website content is crafted, the writing style, call to action phrases used, and the customer journey experience.
  • Mentorship: Ask for guidance and get help from someone who has experience developing a conversion-focused website.

That's it, all the three powerful tips for you to get started. Just before we end here, let's move to the next lesson. In the final session, we'll recap and summarise the key points to creating a website that sells. I have prepared a summary list for your easy reference.