How-to Tips #3: Call to Action
Call to action is the most important building block for a conversion-focused website. Call to action is a prompt to nudge your visitor take a specific action. It is an action phrases like ‘Buy now’, ‘Get instant access’, ‘Make an appointment here’, etc.
Call to action has a direct impact on your website conversion rate. It is one of the most powerful copywriting skills to master in selling. Following are some tips on how to learn writing persuasive call to action phrases:
That's it, all the three powerful tips for you to get started. Just before we end here, let's move to the next lesson. In the final session, we'll recap and summarise the key points to creating a website that sells. I have prepared a summary list for your easy reference.