How-to Tips #2: Customer Journey
The best website contents will not work if you have awful browsing experience, i.e. the customer journey designs. A bad customer journey usually involves the following browsing experiences:
By now you will notice that a conversion-focused website is not just about contents. Customer experience design is equally important at the same time. That said, you still need to nudge the visitors to take action for the next step. We'll take a look at how to create a persuasive call to action in the next lesson. See you there.