How-to Tips #1: Funnel Strategy
People do business with people who they trust. Add value and earn the trust first before you even sell them anything. Demonstrate value first instead of hard-selling your product up-front.
Follow AIDA (Attention, Interest, Decide, Action) marketing funnel to build your website content. AIDA is a well-known marketing funnel that marketers use in advertising and marketing activity. Construct your website content based on the AIDA funnel approach:
In the next lesson, we'll take a look at how to create an engaging browsing experience for your visitors, i.e. the customer journey. See you in the next lesson.