People do business with people who they trust. Build your credibility and earn the trust first before attempting to sell anything to your prospective customers. Show what you can do and how you can add value instead of hard-selling your product up-front.
Follow A.I.D.A. (Attention, Interest, Decide, Action) marketing funnel to build your website content. A.I.D.A. is a time-tested and time-proven marketing funnel that marketers use in products and services promotion. Apply the funnel approach while building your website content:
In the next lesson, we'll take a look at how to create an engaging browsing experience for your visitors, i.e. the customer journey. See you in the next lesson.