Building a website is no longer a complicated thing to make in this digital era. Gone with the days of using complicated alien-like web coding software, anyone can build a website using a user-friendly website builder nowadays. Therefore, it's not an excuse for not having a website to promote and showcase your products and services to the marketplace.
Why Creating a Website is Important?
- Hyper competition. We have over 1.5 billion of websites globally today, according to the Internet Live Stat records. Of these, less than 200 million are active. Yet, this is a very crowded and highly competitive space. You need a website that working hard for you and not wasting your money to build and maintain it. A conversion-focused website will justify the time, effort and money you have invested.
- Business niche. In a hyper-competitive business world, it is a tough business if you are a jack of all trades, master of none. A business niche website attracts the right targeted customer groups to you. You save a lot of time, energy and resources for focusing on what you specialise in your business.
- New customers and markets. Businesses need a constant influx of new customers for organic growth. A conversion-focused website helps you reach out to new prospective customers and targeted markets, domestically and globally.
Simple exercise:
Grab a piece of paper or your notebook and a pen. Write down a few compelling reasons to build a business website. Think about the kind of tractions the website would bring you and what you would miss out on for not having a website for your business. Take time to think through your answers before rushing to the next lesson.
That’s all for this lesson. In the next lesson, we'll look at what a conversion-focused website is and how you know you have built one. See you in the next lesson.