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Introduction: Why Creating a Website that Sells

Lesson 1


Website is no longer a complicated thing to build in this digital age. Gone with the days of using complicated alien-like web coding software, nowadays everyone can build a website with a user-friendly website builder. So, no excuse for businesses for not having a website to market their products and services, including the business start-up.


3 Reasons on Why Creating a Website that Sells

  1. 1
    Hyper competition. We have over 1.5 billion of websites globally today, according to the Internet Live Stat records. Of these, less than 200 million are active. It means this is a very crowded and hyper-competitive space. You need a website that working hard for you and not wasting your money to maintain it. A conversion-focused website will justify the time, effort and money you have invested.
  2. 2
    Business niche. In a hyper-competitive business world, it is a tough business if you are a jack of all trades, master of none. A business niche website attracts the right targeted customer groups to you. You save a lot of time, energy and resources because you are focused on what you do in your business.
  3. 3
    New customers and markets. Businesses need to constantly look for new customers and markets for organic growth. A conversion-focused website helps you reach out to new prospective customers and targeted markets, domestically and globally.

Exercise:

It’s your turn now. Grab a piece of paper or notebook, writing down why do you start a website, what kind of revenue do you expect the website generate, and why a conversion-focused website is important to your business. Take your time to think through before rush yourself to the next lesson.


That’s all for this lesson. In the next lesson, we'll look at what is a conversion-focused website and how do you know you have built one. See you in the next lesson.



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