A global food service company set out to strengthen sales capabilities across key Asian markets. The focus was on equipping teams with practical selling skills, field coaching techniques, and account management strategies to drive sustainable growth.
Over several years, tailored programs were co-created together with the client. It began with Professional Selling Skills, expanding into Key Account Management and Distributor Management. Field Sales Coaching played a key role in supporting capability development, with coaching and follow-up initiatives rolled out across Malaysia, Thailand, and the Philippines. A second phase followed in China, featuring localised programs delivered in Chinese.
The teams applied these new capabilities directly in-market, leading to stronger sales execution, improved account management, and deeper distributor partnerships. This collaboration built a unified sales capability framework and made a lasting impact on sales performance and commercial success across the region.