Lesson 4 – Example of Contents Outline
Example: Promoting Learning Solutions to the Corporations
Say you offer a learning solution for managers in the corporations. Your targeted customers are the HR Managers, L&D Managers, and Heads of Department. Therefore, your website conversion goal is getting them to reach out to you and sign-up your programs.
(What is it?)
(Why should I have it?)
(Why should I buy from you?)
A total learning solution includes:
(Why should I get it now?)
Okay, it's your turn now. Grab a piece of paper or notebook. Craft your web contents following the outline illustrated in the chart above. Take your time. You may not able to complete the chart in one go. But, don't stay there too long either. This is a lifelong exercise. Keep revise and refine the contents even if you have published your website.
Let's stop here. Pause and take a look at what you have learned so far. Go back to the previous lessons if you need. In the next lesson, we'll look at how to story tell your messages using conversational copywriting skills.
If you are ready, let's move to the next lesson.