How to Build a Conversion-focused Website

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Selling

6 Lessons

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This is an intermediate course on how to build a website that generates revenue for your business.

The lessons cover specific techniques for building a conversion-focused website. In the course, you will learn:

How to create a specific measurable conversion goal
How to create content that appeals to your potential customers
How to create website content using reference examples
How to create killer calls to action

If your business is business-to-business (B2B) type, or you are selling high-ticket products and services, this is the course you should not miss.

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Lesson 1: Conversion-focused Website

In the first lesson, you will learn what it takes to make your website a revenue generator.

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Lesson 2: Conversion-focused Goal

In this lesson, learn how to set goals that generate business leads and sales on the website.

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Lesson 3: Peel the Onion Storytelling

This lesson will teach you how to outline your website content using a proven marketing framework. Use the peel the onion approach to frame your storyline and get traction.

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Lesson 4 – Examples of Conversion-focused Content Outline

In the lesson, you will see a sample illustrating the use of A.I.D.A. approach to craft a conversion-focused website content

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Lesson 5: Conversational Copywriting

In this lesson, learn how to turn your messages into buying action without being pushy. You will learn the three important copywriting techniques and see some examples on how to craft your content.

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Lesson 6 - Course Assignment

Follow the instructions and guidelines for building your first conversion-focused website

About the teacher

Simon Yap

Simon is the ICF-Professional Certified Coach (PCC), Certified Trainer, Facilitator, Coach Trainer, and Food Service Specialist. He specialises in business selling, leadership development, and coaching culture building.