Avoiding the 6 Pitfalls of a New Sales Manager

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Leadership

6 Lessons

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Just promoted to sales manager? Or about to lead a team for the first time? It’s a big step, and it’s easy to get caught in the wrong things early on.

This course helps you avoid the common mistakes most new managers make. No jargon. No long lectures. Just real, honest lessons you can use straight away.

Here’s what you’ll learn:
✓ How to get clear on your role before you get pulled in different directions
✓ Why trying to do everything yourself will backfire, and what to focus on instead
✓ How to lead conversations that build trust, not tension
✓ What to say (and what not to say) when conflict comes up
✓ How to grow a team that performs even when you’re not around

Each lesson is short, focused, and practical. You’ll also get two bonus tools to guide your next steps: a weekly checklist and the full digital book to support your 90-day plan.

If you want to lead with confidence and skip the usual trial-and-error, this is a great place to begin.

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Lesson 1: Unclear Responsibilities

Many new managers dive into their role without fully understanding what’s expected. In this lesson, learn how to clarify your responsibilities and align with your boss so you start with confidence and focus.

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Lesson 2: Tunnel Vision on Sales Numbers

Focusing only on sales targets can blind you to bigger issues like customer satisfaction and team morale. This lesson helps you zoom out, think like a leader, and drive sustainable success.

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Lesson 3: Over- or Under-Communicating

New managers often swing between micromanaging and going silent. In this lesson, learn how to strike the right balance through coaching-style communication that builds trust and ownership.

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Lesson 4: Fear of Letting Go

Letting go is hard, especially when you know how to fix the problem. This lesson shows you how to coach instead of control, so your team grows, and you do too.

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Lesson 5: Avoiding Conflict

Avoiding conflict may feel easier in the short term, but it weakens your team in the long run. This lesson helps you approach tough conversations early, calmly, and with confidence.

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Lesson 6: Trust Doesn't Build Itself

Trust is not automatic, especially if you’re promoted from within. This lesson teaches you how to lead with transparency, consistency, and care so your team follows you by choice, not by title.

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About the teacher

Simon Yap

Simon is the ICF-Professional Certified Coach (PCC), Certified Trainer, Facilitator, Coach Trainer, and Food Service Specialist. He specialises in business selling, leadership development, and coaching culture building.